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How new CPAs can build a book of business Logo aicpa

  Courtney L. Vien |   Free |   AICPA |   01 Dec 2016 |   Journal of Accountancy

Young CPAs at public accounting firms look forward to climbing the career ladder. But with career advancement often comes a daunting new responsibility: bringing in business. At many firms, business development is essential to promotion, especially for CPAs who want to become partners. But bringing in new clients can seem like a strange new world to many young CPAs. However, creating a book of business can be less intimidating than new CPAs realize. 

Topics covered:
  • Firm practice management: Technical: Practice growth : Client retention, Foundational