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The Value-Perception Gap: Why Clients Leave and What To Do About It Logo cgma

  Robert Craven |   Free |   17 Jul 2019 |   44 min |

Our guest's work on marketing and growth strategy has been widely published and acted upon by thousands of businesses and agencies, from BlackBerry to Barclays, from Nando's to AirBus. Robert Craven has presented to Google and several other leading global brands, and that's why we sat down with him to explore the "Value-Perception Gap", talk about why clients leave (and what to do about it), and answer the question: "The Reason We Love Our Accountant Is...?" His insights are invaluable to anyone running a service business which relies on close client relationships - and that means accounting and finance professionals.

Topics covered:
  • Management accounting: People: Communication, Foundational