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Brand-building tips for small firms and sole practitioners Logo aicpa

  Cheryl Meyer |   Free |   AICPA |   01 Jan 2016 |   Journal of Accountancy

Whether it’s something quirky, such as flying to work, or more mainstream, such as serving a specialized market, creating a brand can help you grow a business and stand out in a crowded market. This article will give you tips on creating a brand that gets noticed.

Topics covered:
  • Firm practice management: Technical: Firm operations, Foundational