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Daring to adapt a brand Logo cgma

  Sabine Vollmer |   Free |   AICPA and CIMA |   01 Dec 2015 |   CGMA Magazine

To successfully tap consumer markets around the world, companies may have to risk changing their brands. This article describes how enterprise risk management offers tools to help deal with the challenge. 

Topics covered:
  • Management accounting: Business: Strategy, Intermediate
  • Management accounting: Technical: Risk management & internal control: Risk identification & assessment, Intermediate