Peter Brill is MD of Netmentor (a content marketing consultancy based in Bristol. He’s also a former Director of NWN Blue Squared, specialist accountants to the music and creative industries. He talks to Kyle Hannan (AICPA & CIMA, London) about using context to power a business' social media content, outlining practical new ways that today’s professionals can raise their own profiles, promote their expertise in new ways, and help boost the visibility of the accounting profession in non-traditional niches. He shares several interesting examples of how accountants and finance professionals can adapt this to drive their own business forward. We also touch on the difficult question of WHO actually does the work (hint: you may not have to look far).