Having had to review a valuation report for the company's IP, this article provided a good perspective on what to look out for in a valuation report.

I was interested to read this article.  I understand that the quality of any valuation will be driven by the quality of the business information feeding into the valuation model.  Fully understanding any business asset will be onerous to the Valuer who may need to spend more time than imagined getting to understand the business.

I was expecting to read a more in-depth article.PFI (Prospective Financial Information) provided to the Valuer should always be subject to an appropriate level of professional scepticism, enhanced by the Valuers own investigations. Trust but verify?

This article is helpful in helping professionals who deal with valuations. The three pitfalls mentioned here are very valid and one should be very careful.
Oftne times incomplete information is the problem. I hope to engage my colleagues and workmates about this subject.
If required to do valuation in future, I will definately take this article into consideration