IR can get non-financial staff working collaboratively with financial staff. An IR approach can help understand the stories behind the numbers. As well as a holistic approach to the performance of the organisation in all areas IR can look at the impact of the external environment and provide context to the industry they operate in. An IR report helps with due diligence for prospective shareholders, prospective employees and potential partners (suppliers / customers).

Working for the University of Nottingham, a IR approach is essential to provide information on how we perform as we are involved in a number of diverse activities. Moreover, as our surplus is reinvested there is a requirement to understand how the financial investment impacts performance.

As I see it, thanks to integrated reporting, the role of Financial Department in my organisation is pretty important as it supports managment decisions and is a part of decision making process.

interesting to see what integrated reporting relates to. Taking the operational and qualitative aspects seriously as well as the financial makes sense to me,