The article reinforces the need to have clear objectives at the start and to build on small successes rather than trying to do everything at once and not having the success that was hoped for.

The VP of IBM shares some useful insights on what he considers the main steps in Big Data. To me the most important point though is that business must determine what it needs to find out before it looks at the data to find insights. Otherwise in my experience you will end up with a load of data and no meaningful analysis or insight.

It's amazing how data analysis can change an organization. The article makes an important point that data can be useful in enhancing decision making process.

It also addresses some challenges faced by organisations trying to use big data. There has to be buy in from top management. There support will help in implementing the change.