A growing number of industry pricing experts are urging CPA firms to jettison the billable hour and replace it with a fixed-pricing model, or even the more optimal model of “value pricing.” This page provides insight on the topic through a series of articles based on Q&A sessions with author Ron Baker.

• Part 1: Should You Dump the Billable Hour?
• Part 2: How Can Firms Implement Value Pricing?
• Part 3: What You Need to Ask Clients Before Setting a Price
• Part 4: How to Determine a Client’s Price Sensitivity
• Part 5: To Boost Revenue, Try Offering These Pricing Options
• Part 6: How to Present Your Prices to Customers
• Part 7: Millennials can play a role in move to value pricing