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People

Incentives, accountability and myopic decision making: a neuroscientific investigation Logo cima

  Frank Hartmann & others |   Free |   CIMA |   Jul 2015 |   Thought leadership

One of the challenges of management accounting is to help managers to optimise both the immediate and distant future of their organisations. In particular, management accounting should help individual managers consider both the immediate and delayed outcomes of their decisions.

In practice, managers often behave myopically when they are overly concerned with short-term results, while neglecting the long-term - which is important.

Management accounting systems should be designed to curb this inclination, but are often unsuccessful and may even encourage myopic tendencies. For example, while the balanced scorecard (BSC) and value based management (VBM) philosophies both aim to prolong managers’ time horizon, their heavy reliance on immediate performance measures arguably makes them achieve the opposite.

This study investigates how imposing accountability on managers may affect their myopic tendencies. The research includes analysis of brain activity during task performance to identify the cognitive processes that affect decision making under different forms of accountability.  

Topics covered:
  • Management accounting: People: Negotiation & decision making, Expert

5 Comments/Reflections

James Miln

James Miln May 2016

It is good to see research being done to better understand decision making. I found this to be an interesting brick to add to the wall of our understanding in this area.
Tendai Nyakurimwa

Tendai Nyakurimwa Nov 2015

The study shows that accountability does affect performance. It also shows that monetary incentives improved those processes that were problematic in participants showing myopic tendencies.

This study helps in developing incentive schemes and accountability systems intended to guide managerial behavior.

In Zimbabwe, there is currently major labor changes in terms of remuneration structures. This study might inform this process so that new system developed can effectively counter myopic behavior.

Lianda Van Zyl

Lianda Van Zyl Oct 2015

Short sighted decision making

Short term vs long term

Never loose sight of LT

Cognitive Control -> inhibit impulsivity & resist emotional influences

Why? How? When?

Human characteristics explain Myopia

- Exert cognitive control

- Cognitive effort

- Emotional stability

Different accountability regimes = different results due to differently affecting cognitive processing ; but not to such an extent that if is relevant.

Be careful to push someone to work harder for incentive that might already be working at their personal max. It might lead to negative results.

Lianda Van Zyl

Lianda Van Zyl Oct 2015

Short sighted decision making

Short term vs long term

Never loose sight of LT

Cognitive Control -> inhibit impulsivity & resist emotional influences

Why? How? When?

Human characteristics explain Myopia

- Exert cognitive control

- Cognitive effort

- Emotional stability

Different accountability regimes = different results due to differently affecting cognitive processing ; but not to such an extent that if is relevant.

Be careful to push someone to work harder for incentive that might already be working at their personal max. It might lead to negative results.

Tendai Nyakurimwa

Tendai Nyakurimwa Sep 2015

The study shows that accountability does affect performance. It also shows that monetary incentives improved those processes that were problematic in participants showing myopic tendencies.

This study helps in developing incentive schemes and accountability systems intended to guide managerial behavior.

In Zimbabwe, there is currently major labor changes in terms of remuneration structures. This study might inform this process so that new system developed can effectively counter myopic behavior.