Kimberly-Clark is a leading global manufacturer of personal care products. Sustainability has always been central to these values, and is growing in importance. It is not only seen as the right thing to do but also offers competitive advantages such as cost savings, encouraging innovation and attracting customers and employees.

This case study focuses on how Kimberly-Clark is managing natural capital in its entire value chain. It is involved in pioneering work to reduce its dependence and impact on natural resources (particularly forest fibres) in its operations and supply chain. It is also tackling the tricky issue of environmental impact caused by consumer use of its products.