This report offers insights into the strategic responses made by a small but varied sample of businesses in response to stringent economic conditions resulting from the recent economic recession. The UK economy recently emerged from a long period of economic recession. National statistics and surveys provide generalised findings of the current state of business during and after recession but fail to offer insights into how UK based businesses made (or failed to make) strategic responses, during the period of recession and subsequently.

Against such a backdrop, this project is concerned with the strategic responses made by a small but varied sample of businesses in response to stringent economic conditions resulting from economic recession.

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