In this report, CIMA analysed the importance of an organisation’s reputation and how it can be managed in an era of 24 hour rolling news and increased social networking. from banking to oil, technology to automobiles, industry reputations have been hard hit in the past year or two. Some were deserved and others were not. They all had financial implications for the companies involved – and their shareholders. Interestingly, from the outsiders’ perspectives, each happened overnight or at least in a very short timeframe. This was not the case. The problems that arose and the reputations that were impacted were in play for months, sometimes years. All out of the public eye and far away from any visible financial impact. What was once a trusted provider wasn’t trusted any longer therefore, share values dropped like a rock. In many cases, what happened was the result of internal management decisions; both in the lead-up and the response to the reputational crisis that arose. (PDF 273KB)