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Technical

Socially awkward - Social media companies’ nonfinancial metrics can send a mixed message. Logo aicpa

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  Theresa F. Henry, CPA, Ph.D., David A. Rosentha... |   Free |   AICPA |   14 Sep 2014 |   Journal of Accountancy
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This article discusses how social media companies’ nonfinancial metrics can send a mixed message.

Topics covered:
  • Management accounting: Technical: Management reporting & analysis: Performance management, Advanced

1 Comments/Reflections

Kate Cullen

Kate Cullen Aug 2015

Evolvement of balanced scorecard style performance measurement and its impact on investor sentiment

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