Today, organisations’ value chains - the series of steps they take to deliver their products or services - include a multitude of business relationships which impact the bottom line. The boundaries of value creating activities are becoming extended and blurred. There is now greater reliance on alternative forms of sourcing and multiple business partnerships. As a consequence, the analysis used as the basis for value chain decision making must broaden. Today’s business dynamic demands a more holistic view of the entire extended value chain which also encompasses the demand chain whilst recognising that the extended value chain must operate symbiotically within a wider business environment. In this briefing find out what steps you can take to help build a successful value chain.