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5 takeaways for business from the European Super League collapse Logo cgma

  Oliver Rowe |   Free |   Apr 2021 |   FM magazine

The ESL’s fast demise offers lessons for other organisations — on stress-testing, integrated thinking, and more.

Topics covered:
  • Management accounting: Business: Strategy, Expert
  • Management accounting: People: Influence, Expert

2 Comments/Reflections

Matthew Bennett

Matthew Bennett Oct 2022

The ESL rightly or wrongly was seen as the pre-cursor to a American style sports franchise structure - with an inevitable reduction in the amount of clubs participating in this competition.

For the investors and financial institution backing the ESL the reduction in the number of clubs help concentrate the wealth, focus the marketing and brand machine on fewer more high profile games each week and attract the best players in the world into the premium teams.  

What wasn't considered effectively in the formation of this strategy was the biggest emotional stakeholder in European football - the supporters and more specifically the supporters who are local to the home ground of the clubs.

These supporters have an emotional connection to the clubs they support, the current and historical impact that they have had in the community and a disproportionate impact on the perception of the club abroad. 

While the % of revenue generated from these stakeholders aren't significant they are a key stakeholder which the ESL strategy didn't prioritise.

A key learning for me - and as a football fan - is that in any formulation of strategy a comprehensive scan and review of both prominent and non-financial stakeholders.  
Alan Barnett

Alan Barnett Mar 2022

Interesting how clubs fans whether within this group or not reacted the same way. Lack of consultation with customers before such a change as well as removal of the key competitiveness were key issues.