This is a good "manual" for larger companies using debt finance and advocates a specific Debt IR function. From a SME perspective this blueprint is not realistic as there are not the levels of debt available or sufficient resources to run a separate Debt IR function. That said the need for SMEs to manage debt providers and treating them as key investors is self-evident.

What competency did I develop?
The need for Debt IR as a function to run alongside Equity IR.

What can I do the I couldn't do before?
I think this is subtle but the formalisation of Debt IR is probably the biggest takeaway.

Did you meet your objectives?
Partially.

What will be the wider impact on my team, organisation and career?
I will start to formalise Debt IR in the same way as Equity IR. However this does not mean the creation of a separate function!